AN EVALUATION OF STRATEGIC ALIGNMENT MODEL IN DIGITAL TRANSFORMATION BASED ON INTEL CASE STUDY
Keywords:
Digital Transition, Strategic Alignment Model, Organizational Strategy, Business Strategy, and Information System Strategy.Abstract
The improvements in the technology of the organizational workflow may have an impact on organizational business processes and organizational structure. The innovation of the technology developments in industries such as the Internet of Things, Big Data and Automation could lead the organization to a new set of principles and values that could affect the organizational actions of the digital transition. The emergence of disruptive digital technologies, digital stands, and digital systems has transformed companies in a significant way by simply adding new opportunities with digital technology implications for value creation to streamline corporate business processes and organizational operations. The implementation of digital technology that could allow the company to meet consumer requirements creatively by connecting the information system and business strategies. The analysis of the Strategic Alignment Model will be applied in the Intel case study of strategic IT planning for business transformation. To identify the lack of coordination between the business strategy and the IT strategy within the company is the key reason for recognizing the true value of the IT investment.